.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand has onboarded Indian cricketer KL Rahul as a label emissary and also a financier in the provider, it shared with ETRetail.Without divulging the exact percent of risk the cricketer has taken, the company mentioned it is actually a significant and also critical investment.This collaboration targets to utilize KL's enormous level of popularity, especially with young people as well as fitness fanatics, to increase Boldfit's dip untrained markets and demographics throughout India.Sharing about the company's development plannings, Pallav Bihani, creator as well as chief executive officer of the business mentioned, "We are actually going all-in on extending our activewear and shoes groups, which are readied to redefine the health and fitness market. These sectors are our potential growth motors." Presently, exercise and also yoga accessories steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C company achieved an income of Rs 73 crore. With critical projects as well as this alliance, the brand name aims to reach an income of Rs 500 crore through FY26. Established in 2018, it presently offers over 1 crore customers annually and targets to increase this grasp to 5 crore through this partnership. Additionally, it is enriching its own supply establishment facilities to ensure rapid distribution as well as regular product availability.Looking onward, the D2C startup expects a surge in online traffic, social networking sites engagement, and higher purchases all over our front runner categories.
Released On Aug 1, 2024 at 10:46 PM IST.
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